In-Depth Biz Profile: Martino Flynn
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"We have 10,000 square feet on this side and 5,000 on the other side,” said Ray Martino.
In the entrance of Martino Flynn's Pittsford headquarters are 11 recently won industry awards that partner Ray Martino believes serve as a validation and reminder of his firms professionalism and effectiveness.
“Unlike a lot of other awards, it’s not a beauty contest. You really measure the results of the work we do, so our clients benefit from the work and they share in the rewards."
Martino says Martino Flynn handles between 25 to 40 clients at any given time. He says about half are business to business; the other half, consumer.
"We don’t just offer one type of marketing communications services, we offer the full gamut; from advertising, public relations, digital media, media buying, et cetera. We have the whole range so a client could come to us for a whole range of marketing communications services."
The majority of Martino Flynn's clients are based in the Northeast. Martino says part of the firm's plan for growth is to expand its geographic reach.
Since Martino's public relations firm merged with Jerry Flynn's retail advertising agency in 1997, Martino Flynn has grown from 10 to 55 people
"I like to joke that when I started in the business in 70s, my tools were a dial phone, a roll of stamps, and a mimeograph machine, so you probably don’t know what any of those are, so that’s how much it’s changed, but it’s changed for the good."
Martino says staying ahead of technology, embracing social media and mobile marketing strategies, hiring the best people and maintaining a family business atmosphere are just a few of the reasons for Martino Flynn's recent success.
"It’s very much the culture. It’s a culture that we really care about each other and we’re excited about our business. I think most of the people that are here expect to be here for a long time and we hope they are."